Euro-Sante :: Euro-Health

Archives for Decisions

The relevance of value in establishing the positioning of medicines is the new normal for pharmaceutical marketing. Pharmaceutical companies have customers who are highly constrained by whether healthcare system funding is sustainable long term. Remember, payers think epidemiologically and in multiple years of costed care so industry needs to assess how that can be understood […]

Posted by Mike Tremblay

The AI agenda is for me all about augmenting human reasoning; what I call cognology (cognitive focus) to distinguish from technology (physical focus). This is the core challenge to work flow and adoption. Here are some thoughts on the application of John Boyd’s OODA decision making from military decision making to healthcare decision making. Boyd […]

Posted by Mike Tremblay

Dr Tim Oliver posted on the LSE Blog a thoughtful item on the various ways to understand the negotiation structure of Brexit [link to item] He puts forward four key ones, and what I want to do is briefly comment on each. Neoclassical Realism: This is about power relationships. The UK’s position within the EU […]

Posted by Mike Tremblay